.2024 has actually been a volatile year for adtech funding.U.S.-focused adtech start-ups, the moment adapted to running into billions in venture capital yearly, have actually reared nearly $360 million up until now this year, placing it on track to be the industryu00e2 $ s slowest year in over a years, every Crunchbase data. That lag results from market concentration, increased regulative stress, and economical uncertainties.ADWEEK talked with five VCs who continue to purchase adtech companies, regardless of these obstacles, about what they are actually searching for and what they avoid. Possibly unsurprisingly, these entrepreneurs are actually targeting options in privacy-focused technologies as well as industry-specific regions like connected TV.